Graduate Student Personas

Strategic Marketing and Branding Intern, Career Exploration Fellowship

The Graduate College, University of Illinois Urbana-Champaign
January 2023 - May 2023

Analyzed quantitative and qualitative survey and interview data about graduate students’ needs and preferences

  • Why they were pursuing an advanced degree

  • Why they chose to attend the University of Illinois Urbana-Champaign

  • What resources they need as current students

Four Personas:

  • M.A. On Campus | M.A. Online, Low Work Experience | M.A. Online, High Work Experience | Ph.D. On Campus

Survey (N = 340)

82 M.A. On Campus

29 M.A. Online, Low Work Experience

104 M.A. Online, High Work Experience

85 Ph.D. On Campus

40 Other (Certificate, Non-Degree, etc.)

Graduate Student Demographics

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Graduate Students’ Needs and Preferences

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Interviews (N = 7)

1 M.A. Online, Low Work Experience

1 M.A. Online, High Work Experience

3 Ph.D. On Campus

1 Certificate

1 Non-Degree

Reasons for Pursuing an Advanced Degree

How They Found Out About and Why They Chose UIUC

Praise
for their Current Experience

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